The German automotive industry faces major challenges through new mobility concepts, digital business models and strong international competitors of digital mobility services (Google, Apple). Here, especially platform business models like Uber are on the rise and show how the formerly product centric approach to mobility in the form of cars can be transformed into scalable services. Thus, there is a high demand for research to systematize and analyze these business models and platform types in order to be able to deduce methodically and structured the demands on business models, technical architectures, technical components, management processes, interfaces, contract design and the tool support of a platform. Furthermore, there exists little secured knowledge about the necessary and beneficial metrics and measures regarding quality management and partner management.
The project bundles the relevant research, implementation, and innovation skills of the Technical University of Munich in the fields of informatics and transport research to support the digital transformation in the area of Smart Mobility and Smart City. Further, the research project contributes to the design and implementation of open, provider-independent digital mobility platforms. The actual commercial implementation of these platforms is carried out by leading digital providers based on the market requirements of customer-oriented mobility solutions.
The TUM Living Lab Connected Mobility simplifies and accelerates the exchange regarding the development of digital mobility services between university, industry, and end-users. The university contributes to this digital ecosystem with current research findings from key areas of digital mobility platforms such as data analysis, app development, service monitoring, platform governance and efficient and legally secure integration of other partners. It draws on the established cooperation between TUM, the local industry, but also the local start-up scene to account for practical demands in the field of digital mobility platforms from the beginning.
- Identification of the current state of research regarding platform business models
- Identification of configurable components of a mobility platform business model
- Ensure adaptability and consolidation of a mobility platform business model
The initial literature review reveals that the concept of a platform originates from market specific theories like a two-sided market including the existence of network externalities. Secondly, IS-specific platform aspects like standardization and modularization are of importance to establish external value co-creation. Ideally, all those effects are managed by the mobility platform with the help of platform governance mechanisms. Consequently, platform business models incorporate network effects between the involved parties and thus rely on external value co-creation. After analyzing 650 companies reported in the CrunchBase database, we conceptualized an automotive ecosystem by evolving a generic value network. With the help of the e³-value method, we defined roles and value streams within the ecosystem. In the next step, a joint study with one of our business partners aims to identify important platform mobility services to shed light on the inner working of the platform. The findings further help to determine mobility services in the context of platform business models. Lastly, the ecosystem including value streams and the mobility platform services are conceptualized according to a modular approach, which helps to provide flexibility.
Technische Universität München, Chair for Information Systems (Prof. Dr. Helmut Krcmar)
Technische Universität München Chair Software Engineering for Business Information Systems (Prof. Dr. Florian Matthes)
Technische Universität München Chair of Applied Informatics – Cooperative Systems (Prof. Dr. Johann Schlichter)
Technische Universität München Chair of Software Engineering (Prof. Dr. Alexander Pretschner)
Technische Universität München Chair of Connected Mobility (Prof. Dr. Jörg Ott)
Technische Universität München Chair of Database Systems (Prof. Alfons Kemper, Ph.D.)
Technische Universität München Chair of Traffic Engineering and Control (Prof. Dr. Fritz Busch)
Technische Universität München Chair of Software- and Systems Engineer Research Group (Prof. Dr. Dr. h.c. Manfred Broy)
Bayerische Motoren Werke AG, München
Siemens AG, München
Bavarian Ministry of Economic Affairs and Media, Energy and Technology (StMWi)
Zentrum Digitalisierung.Bayern (ZD.B)